CREATE Course - 2027
Welcome to CREATE, my course that supports you when setting up and establishing your creative business. Designed to give you everything you need to know to build a strategy, understand sales, define your brand and marketing, and how to develop a growth strategy.
The videos and documents here support each stage of developing your growing business. If you can’t access anything or have any questions, please don’t hesitate to email me.
CREATE Outline
The way I envisage you using these is to watch each one of the videos below, do the exercises in them where you feel drawn to, and continue to refine/iterate/begin your strategy document.
Remember your business is a work in progress – give yourself permission to iterate – to write things down, change them, adjust and adapt.
Messy imperfect action is better than no action, and learning to trust the process will build your success.
1 Intro and Finding your business purpose
Your personal statement – your backstory, your inspiration
What are you doing this for? What is your vision for the life you want?
What do you want to create? What’s the vision for your business?
Templates to use:
2 Brand positioning and USP
Your USP – what makes you different?
Do you sound like any other business? Developing your voice
What you sell – top level?
What will make you money – top level/in theory?
Who are your competitors?
Mission statement
Templates to use:
3 Strategy intro to template
Thinking like a business – why strategy matters?
What’s the insight/challenge that your business feeds into?
What’s the business opportunity for you? And your business so far?
The templates – Strategy intro
Templates to use:
4 – Audience I – your target audience
Building a meaningful audience
Who is your audience?
Develop personas (where are they currently?)
Why does this audience need you?
Research is vital… be like a magpie
Understanding the customer journey – theory
Join communities – mining lists, groups, events for relevant audiences
What type of person experience do you want to offer? Top level
Templates to use:
Personas – (included in the deck presentation)
Customer journey – (included in the deck presentation)
5 – Audience II – growth strategy
Mass audience vs niche audience (start niche then go broad)
Organic, earned, paid
How to build your community – in person (IRL, events, network)
Social – the power of building a daily habit
Social – give to receive (listening and commenting)
Social engagement/posting/networking
Collaboration with others
Website / Blog – seo/ai
Measurement is your friend, what you need to know
Paid media
Your growth strategy
Templates to use:
Strategy document
6 – Sales – what you sell, the people experience, customer journey, creating a product ladder and how to drive sales
What platforms are you going to be on?
Map out your customer journey
The person experience in detail
Your product ladder – what you are selling?
Building a pipeline – people don’t buy from strangers
Lead magnets
The order of things (don’t build all detail and then sell, sell first to test the market)
What are your sales opportunities based on product ladder (channels, network, IRL, events, social, copy and video, seo, DMs, flash sales (paid lead magnet), launch offers, talks/networks) and objectives
SPIN
Sell every day in someway
Your goals and financials – tot up what you need to make etc
Ways to make money fast – strategic
Templates to use:
Strategy document
Customer journey
7 – The psychology of sales
How do you feel about sales? If it feels icky, you need to adjust your approach
Building authentic conversation
Building what your audience needs
DMs (this bit from sales 1)
Barriers to selling – what stops people buying?
20 life changing reasons people need what you are selling?
Decide, detach, do (and what will you use the money for)
Arriving in your best form – your money beliefs, rewrite your money story, what you want for your bigger vision of life
Money loves a purpose
Templates to use:
Strategy document
